Joyce has devoted her time specializing in branding, marketing and product management for more than 10 years in the retail industry before dabbling into the manufacturing of Virgin Coconut Oil (VCO/Minyak Kelapa Dara) and its related products.
She has been actively involved from the start-up of the Company since 2010. She is responsible for both the strategic and operational aspect of the business in consultation with the Founders.
It’s always been her belief that a product should be marketed and sold with true passion with the ultimate aim to ensure customers / consumers benefits from the knowledge and value of the products.
As a passionate mother and an entrepreneur, the challenges have been tremendous, stress overwhelming and yet she also finds it to be the most satisfying experience seeing the Company starting to gain traction.
In her words:
"I have a heavy responsibility to give my family the best in anyway. And therefore it’s imperative that I stay healthy both mentally and physically. Virgin Coconut Oil (VCO/Minyak Kelapa Dara) certainly helps in my case."
"It’s been such a relief that Virgin Coconut Oil (VCO/Minyak Kelapa Dara) has worked so wonderfully for my family. My dad has since stopped using inhaler for his asthma, my daughter has her sinus problem eliminated."
"And we’re using Virgin Coconut Oil (VCO/Minyak Kelapa Dara) every single day from blending with food, cooking, baking, roasting as well as my must-have beauty regime."
"A natural multi-tasker, from baking to beauty, Virgin Coconut Oil (VCO/Minyak Kelapa Dara) just does it all! My goal is to educate and impart knowledge to our customers and consumer at large the truth and wonder of Virgin Coconut Oil (VCO/Minyak Kelapa Dara) that it is indeed a healthy natural superfood that can be used from your kitchen to bathroom, a product for your entire family."
"Our business has continue to grow despite many headwinds like consumer awareness, negative economic climate etc. It’s without doubt that, without you, our customers and supporters, we would not have been able to survive past the start-up phase just like many other businesses."
"Our heartfelt thank you and you know who you are! And rest assured we will continue to innovate and bring to you all with the natural and wonders of Virgin Coconut Oil and Virgin Coconut Oil (VCO/Minyak Kelapa Dara) based products."
Cocorosco was founded in 2010 by a group of visionary entrepreneurs, Low, Gareth and Mojo with a combined experience of > 60 years in the Oil & Fat Industry.
This venture is synergistic with their core competency in Oil & Fat where they have successfully built a specialty feed fat business from scratch into a respectable outfit with export presence in > 40 countries and annual turnover in excess of $300mil.
They have first been invited to be MARDI collaborator in the Activated Virgin Coconut Oil (VCO/Minyak Kelapa Dara) segment, a biotechnology field where they have successfully completed all the set milestones way ahead of schedule. Following the delay in take off by the other collaborator of MARDI on the marketing aspect, they decided to start the Virgin Coconut Oil (VCO/Minyak Kelapa Dara) business catering for the general public that wish to gain themselves to healthy functional food.
True to their passion for technology and health, they have since innovated and created a proprietary technology combined with modern facilities to produce the finest and purest Virgin Coconut Oil (VCO/Minyak Kelapa Dara). This facility sets itself apart from most of the existing and traditional backyard producers that are always grappled with hygiene and shelf life problem.
They firmly believe that the goodies of Virgin Coconut Oil (VCO/Minyak Kelapa Dara) should continue to be promoted and will eventually find itself into the mainstream of healthy functional food shelf and beyond. The recent 10-fold expansion in capacity underline the commitment and optimism of the Founders.
While they are hands-off in the day-to-day running of the operation, they have entrusted Joyce to spearhead the continued development and expansion of the business.